Privacy Policy

Introduction

Pure, Inc. (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you sign up for launch notifications on our website.

Information We Collect

When you subscribe to our launch notifications, we collect:

• Email Address: The email you provide to receive notifications
• IP Address: Your device's IP address for security and abuse prevention
• Timestamp: The date and time of your subscription
• Browser Information: Basic technical information about your browser
• Country: Your approximate location based on IP address

How We Use Your Information

We use the information we collect for the following purposes:

• Communications: To send you launch notifications, product updates, newsletters, marketing communications, and promotional offers
• Product Development: To understand our audience, develop new features, and improve our services
• Analytics: To analyze user behavior, demographics, and engagement patterns
• Marketing: To market our products and services, including through email campaigns and targeted advertising
• Research: To conduct market research, surveys, and user studies
• AI and Machine Learning: To train algorithms, develop AI models, and improve automated systems
• Aggregated Data: To create anonymized, aggregated data for analysis, research, benchmarking, and commercial purposes
• Security: To prevent spam, abuse, and fraudulent subscriptions
• Business Operations: To manage our business, including customer service and administrative purposes
• Service Improvement: For any purpose that enhances user experience or improves our products and services
• Compliance: To comply with legal obligations and protect our rights

Data Storage and Security

Your data is securely stored using Cloudflare's infrastructure:

• Storage: Data is stored in Cloudflare D1 databases with industry-standard security
• Encryption: All data transmission is encrypted using HTTPS/TLS
• Access Control: Only authorized personnel have access to subscriber data
• Retention: We retain your information for as long as necessary to fulfill the purposes outlined in this policy, typically until you unsubscribe or request deletion, or for up to 5 years for business and legal purposes
• Backups: Data may be retained in backup systems for disaster recovery purposes

Third-Party Services and Data Sharing

We may share your information with third parties in the following circumstances:

• Service Providers: We work with third-party service providers for hosting (Cloudflare), email delivery, analytics, marketing, payment processing, and business operations. These providers have access to your data to perform services on our behalf
• Business Partners: We may share data with business partners, affiliates, subsidiaries, or strategic partners for business purposes, including joint marketing initiatives, product development, and collaborative offerings
• Marketing Platforms: We may use email marketing platforms, advertising networks, and customer relationship management (CRM) systems that process your data
• Analytics Providers: We use analytics services to understand user behavior and improve our offerings
• Aggregated & Anonymous Data: We may freely share, sell, license, or distribute anonymized and aggregated data that does not identify you personally
• Research Organizations: We may share data with research institutions, academic partners, or market research firms
• Legal Requirements: We may disclose information when required by law, court order, or legal process
• Business Transfers: In the event of a merger, acquisition, sale of assets, bankruptcy, or reorganization, your information may be transferred to the acquiring or successor entity
• Protection of Rights: We may share data to enforce our terms, protect our rights, investigate violations, or prevent fraud and security threats
• With Your Consent: We may share your information for other purposes with your explicit consent

Third-party services have their own privacy policies and handle data according to their terms. We encourage you to review their policies.

Your Rights

Depending on your location, you may have the following rights regarding your data:

• Access: Request a copy of the data we have about you
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your data, subject to legal and business record-keeping requirements
• Unsubscribe: Opt out of marketing communications at any time
• Data Portability: Request your data in a portable format
• Object to Processing: Object to certain types of data processing
• Restrict Processing: Request restriction of data processing in certain circumstances

To exercise these rights, please contact us using the information provided below. We will respond to requests within the timeframe required by applicable law. Note that we may need to verify your identity before processing certain requests.

Cookies and Tracking

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. This includes:

• Analytics Cookies: To understand website usage, user behavior, and improve our service
• Performance Tracking: To monitor site performance, load times, and technical metrics
• Session Management: To maintain your session and remember your preferences
• Marketing and Advertising: We may use cookies for remarketing, targeted advertising, and measuring campaign effectiveness
• Third-Party Tracking: Third-party services may use their own tracking technologies in accordance with their privacy policies

You can control cookies through your browser settings, though some features may not function properly if cookies are disabled.

Children's Privacy

Pure's services are intended exclusively for individuals who are at least 18 years old.

We verify the age of account holders through credit card validation or other age verification methods. We do not knowingly collect personal information directly from children under 13 without verified parental consent.

By signing up, you represent and warrant that you are at least 18 years old and have the legal authority to consent to this Privacy Policy. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete such information.

Changes to This Policy

We reserve the right to modify this Privacy Policy at any time, at our sole discretion. We will notify subscribers of material changes by email or by posting a notice on our website. The "Last Updated" date at the top of this page indicates when the policy was last revised.

Your continued use of our service after any changes to this Privacy Policy constitutes your acceptance of such changes. If you do not agree with any changes, you may unsubscribe or request deletion of your data. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Free Service and Data Usage

Pure's free tier and registry are provided as free services. In exchange for providing these services at no cost to you, we may use, analyze, and share your data as described in this Privacy Policy. This includes using your data for marketing, analytics, research, AI training, and other commercial purposes. Your use of our free service constitutes acceptance of these data practices.

International Data Transfers

Your information may be transferred to, stored, and processed in countries other than your own. These countries may have different data protection laws. By using our service, you consent to the transfer of your information to any country where we or our service providers operate. We take appropriate measures to ensure your data is protected in accordance with this privacy policy.